Boosting Your Google Adsense Income

So you want to increase your Adsense income? Whether it be Adsense Google or Adsense Yahoo the tips here can help you boost your Ad Sense income. Log into your Adsense account, and look at your last month's stats.

There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any of these areas, or preferably, all of these three key areas will increase your Adsense earnings.

Page Impressions
Impressions are the number of times your web pages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your web pages. Some of the best ways to increase targeted traffic to your web pages include:

Create more web pages, with related, focused content.

Create more links to your web pages.

List your websites under related categories in more directories.

Set up a directory of related sites on your website and accept related reciprocal links.

Write related articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories.

Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't order which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site relates tightly on the site topic, it's more likely that the Adsense ads will too. For example, if every page of your site is about web hosting, and the word 'web hosting' appears several times on every page, its likely that your Adsense ads will relate to web hosting.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker software program, and test, test, test!

A good Adsense Tracker program will reveal to you specific information that can help you improve your clickthrough rates. Tracking which page is getting clicks, what ad format (size of ad), the date and hour the ad was clicked, where the visitor came from before he clicked on your adsense ad, which keywords were used on the search engines is very valuable information that can ultimately boost your Adsense income!

People who have done a lot of testing suggest that the best format (ad size) is the large rectangles, 336 x 280 or 300 x 250, with the background and border colors the same as the page behind it, so that the ad blends into the page. The best placement is toward the top or center of your page. Try to mix in your Adsense with the content part of your pages. (a good sample of this is right here at WebBizDeals)

Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

You can get a good idea of the top paying Adsense topics by looking at information on Adwords bids, or bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics. A handy free tool I find very useful is: http://search.rightnow4you.com

Adsense Formula
So now you have the basics of increasing your Adsense income. It's a deceptively simple formula:

Build pages and websites on high paying topics for the best Effective CPM.

Format and place your Adsense Google ads for maximum Clickthroughs.

Promote your sites to drive targeted traffic to your Adsense web pages for maximum page impressions